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It's hard to determine when demand for Chromebooks will return, McCarron said.Microsoft Community Chat Helpful resources Chromebooks were popular in the early days of the pandemic as people sought systems to use wherever they ended up working or studying, and that market demand was satisfied in Q2 this year, McCarron said.ĭuring the Chromebook boom, Intel's Celeron and an AMD non-Zen product code-named Stoney Ridge – the A4-9120C chip – shipped in the millions.

The focus on high-end processors and a corresponding decline in demand for Chromebooks hurt entry-level PC chips in Q3. "That pretty much drives processor suppliers to focus on high-end products, like a Core i9 or i7 versus a Celeron," McCarron said.

Intel claims first Alder Lake chip is the fastest desktop gaming silicon in the worldĭuring Q3, the supply-chain crunch led chipmakers to prioritize their more profitable, high-margin processor, and the CPU product mix for PCs leaned toward higher-end systems.

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Intel's general-purpose processors are also facing competition from accelerators like GPUs, FPGAs, and custom silicon optimized for particular workloads. Intel's newest Alder Lake x86 family, introduced last month, could slow down market-share loss to AMD. "It's not so much they are lagging AMD went from a modestly competitive to a more significant competitive," McCarron said.įacebook, which wants to be known as Meta, recently announced it would use AMD chips in its data centers to power its latest and greatest microservers. Before Ryzen, AMD was mainly competing on the low-end to mid-range with Intel chips such as the Pentium and Core i3.

With Ryzen and Epyc parts, AMD measures up to Intel with a full stack of offerings from entry-level personal computers to gaming boxen to servers. Perhaps AMD undersold itself with its Buster Douglas analogy at the launch of its Zen family. In another corner, Intel is being pecked away at by x86 rival AMD, which has been taking market share away since its Ryzen chips starting appearing in PCs, and Epyc microprocessors in servers, in 2017. The super-corp has also gone through its fair share of personal computer CPU architectures, notably from 6502 to 68000 to PowerPC to x86, and not only has experience with these transitions but has been designing its own Arm cores for years. The numbers reinforce Apple's strength as a silicon design powerhouse.

Sales of Chromebooks with Arm chips have slowed, and Windows PC users are not switching over to Arm-based laptops with chips from Qualcomm.

That market share growth may level off once the Mac upgrade cycle slows down, but that remains to be seen, he added. "Apple transitioned much more quickly than anyone expected," McCarron said, adding the Arm share numbers also included shipments of Arm processors in Chromebooks.Īpple transitioned much more quickly than anyone expectedĪrm's PC processor market share will continue to expand as consumers upgrade Intel-based Macs to ones with Apple's chips, McCarron said.

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